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From Drones To Cashless Stores – Amazon Pioneers Hand Recognition Payment Technology

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For quite some time, Amazon had successfully introduced the perfect balance between retail and technology. From successfully setting cashless stores, to using drones to improve delivery time, Amazon is now branching out on a new payment method- hand recognition payment technology. 

Initially, the plan is to use this new payment method for Grocers at Whole Foods. However, reports from the Wall Street Journal says that the company is finding new avenues to branch out hand recognition tech. Based on the news, Amazon gave the project a codename “Orville” which scans the hand to notify purchases. 

Based on the reports Journal’s, Amazon first tested it with their  New York employees and installing it on a couple of vending machines and phone chargers inside their office. 

Creating A Loyal Customer Base 

While most cashless payment systems use cards and phones to pay for your store-bought items- it can also get lost. This is why Amazon aims to help its clients have a faster and easier transaction by eliminating phones and other items. Instead, this new payment technology uses real flesh and blood. 


While there are a lot of questions on why Amazon opts to use hand instead of fingerprint or face recognition, according to technology and ethics researcher, Stephanie Hare, Amazon might have chosen to use hands instead of a face, as it might feel like getting a mugshot. 

 And unlike most fingerprint scanners, Amazon’s technology doesn’t need you to touch the screen. Instead, computer vision and depth geometry analyze the shape and size of each hand before it scans and eventually charges it to the credit card. 

While their team of engineers is finding new ways to make sure that the technology safer and more secure, the current design is accurate within one ten-thousandth of 1%. The use of hand recognition software could be used for check-out terminals which would sell coffee, fast-food restaurants, and other stores which usually have a number of repeat customers. 

Another advantage of using this is that it also helps the company to set-up targeted ads. 

Security Issues

The use of hand recognition payment tech could only be used if customers are willing to sign-up and agree to submit to the company’s palm data. In the midst of issues such as identity theft, online fraud, and security breaches, this can present a huge problem, as more customers are becoming more concerned over “creepy targeting”. 

Experts also believe that Amazon should also have stricter security measures.  To explain how this works, the hand recognition software will only be activated once if the credit card is swiped. This could be problematic for one-time purchases like car payments, although the company says that it could be a helpful way to blacklist fraudsters. 

While the technology is relatively new, the company hopes to make it safer and easier for their customers to shop. As Amazon pioneers to introduce better payment methods, hand recognition tech might just be the future of retail. 

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Big Change Ahead: Facebook On Monetizing WhatsApp

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Just 14 months earlier, the management of WhatsApp stated that the company’s main monetization mode will be advertising. But at present, there are plans to put the ads in WhatApp on hold. The advertising team was disbanded and their code was also deleted. 

Facebook planned to begin placing ads in the WhatsApp status which is similar to Instagram Stories. The prototype was supposed to be previewed in May. But with the hold status of this plan, it is no longer certain when the feature will be released. 

The WhatsApp Status ads are comparable to Instagram Stories and both features almost have the same number of users. However, Instagram users are much more focused on the North American market. 

One of the challenges here is that the ability of the marketers to target ads on the app and they may not get similar results to that of Instagram. WhatsApp is more private while on Instagram, users share and basically broadcast what their interests are. 

It’s possible for Facebook to use its existing user data from other apps. But there’s a good number of WhatsApp users who are yet to connect their Facebook account to the ones they have in WhatsApp. 

The company acquired the messaging app in 2014 for $19 billion. Its investors are probably wondering how Facebook will monetize the service which has over 1.5 billion users. Instead of adds, Facebook is exploring on enabling businesses to connect with their consumers using WhatsApp. 

One of the efforts toward this direction is the WhatsApp Business. The app was launched a couple of years ago. A paid API was then added after a few months. WhatsApp Business encourages businesses to quickly respond to clients. It also makes it easier for businesses, both big and small, to get in touch with their consumers using the messaging app. 

Facebook gave its investors an update last year. It stated that WhatsApp Business already has 5 million active businesses. Since then, the iOS version of the app was released. The most recent feature of WhatsApp Business is Catalogs. With it, users can discover products from businesses and merchants that they correspond with on the app. 

Another thing that Facebook is working on is developing a payment platform on the messaging app. They’re going to start it in India. However, this feature has been delayed because the Indian government is concerned regarding data localization. At present, Facebook is looking into other ways that it can extend Facebook Pay to the company’s other apps. 

The focus of Facebook is providing businesses with more tools so that they can connect with their clientele better and easier. This step away from invasive ads will most likely pay off for the long term. What the company needs to create is the habit of learning, discovering, and purchasing products on WhatsApp which is common with Instagram users. 

The company can provide paid tools for various businesses so that this habit may be facilitated. After making the messaging app a place for commerce, it may have a more significant opportunity in advertising with the WhatsApp Status. 

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What Defines A Small Business & A Large Business?

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According to the U.S Small Business Administration or SBA, a small business is a business that comprises of independent owners and is an entity that is not dominant in its respective field. The size of a business is essential because there is an array of laws that applies to large companies — also, the size of business assists in determining the company’s entitlement for federal contracts and programs.

To determine the size of a business, the average number of employees, as well as the average of annual receipts, are taken into account by the federal government. Usually, a company that has 500 or more employees and have an average of $7 million in annual receipts are considered to be under the large business category. However, there are exceptions to these standards in some industries.

Based on the SBA guidelines, some manufacturing companies which employ 1,500 individuals can still be determined to be a small business. While on the other hand, in the construction industry, a business that has an annual receipt of $33.5 million is defined to be a large business. In the dredging industry, if a company has a total average revenue of $20 million or less, it is a small business; this also applies to specialty trade contractors who have an average annual receipt of $14 million or less.

Research & Development Businesses

Businesses who are in the research and development industry are the only service businesses where the government considers the size of employees to determine whether it is small or large. Commonly, retail companies who have an annual receipt of $7 million or more is a large business. Although, a grocery store, car dealer, electrical appliance business can be considered under the small business category if it has an average annual receipt of less than $35.5 million.

Foreign & Domestic Affiliations     

International and Domestic Affiliations are also subject to classification. If an affiliation has over 50 percent of voting stock, then it is considered a large business.

The SBA says that a large business entails a CEO having power over a company due to widely distributed stocks, several people who have the same business interests, or an economic dependency upon a company.

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Apple’s Services Business Is Expected To Be Valued At $650 Billion This Coming Year

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The 2019 year marked the success of Apple’s services business as the company introduced a bunch of new services last March of 2019. Offerings like Apple Card, Apple TV, and Apple Arcade are aimed to latch consumers into patronizing the brand. 

Dan Elves, a Wedbush analyst, had expressed his expertise and said that Apple Services could be worth $500 billion to $650 billion by the year 2021. The anticipated worth of the company’s services business will be similar to Facebook’s value in the present day. 

Having said that, the company is still expected to grow over the next coming years, especially if the 5G iPhone supercycle hits the market; this will also increase the company’s sales as users will upgrade their units to take advantage of the 5G wireless networks. 

Today, there are an estimated 350 million iPhone users in the upgrade window, and that number is expected to increase by 50 million over the next two years. 

Growing Out Their Gross Margin 

Apple just recently broke down its cost of sales, and the numbers did not disappoint. Experts predicted that the gross services margin would be about 55%, but in the year 2018, the company’s services gross reached over 61% and rose to 63.7% in 2019. Those numbers still have the potential to grow over time; however, investors should still remain cautious because the company is making long-term investments with its services business. 

A business worth $60 billion with a gross exceeding 60% is undoubtedly a precious asset. 

For a clear standpoint, Facebook has garnered $66.5 billion in revenue with a gross margin exceeding 80% over the past 12 months, and the market presently values the company at $630 billion. Its revenue is also increasing at a faster pace than Apple’s services business. 

Nonetheless, Apple’s services business has no comparison, as each business is unique. With its high-margin and fast-growing source of revenue, it’s vital characteristic is in the Apple ecosystem. This feature is an advantage for the company because Apple device owners are likely to purchase devices and subscriptions from the tech company. 

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